NFC Hackathon triumphs
Last weekend’s NFC Hackathon showcased the possibilities of the technology: giving media agencies and developers the reigns on creating commercial applications using NFC.
Proxama’s TapPoint™ platform was opened up to the creative community across the two day event giving teams the chance to develop an NFC idea that would enhance interaction between consumer and brand. Each team worked long hours, with many working through the night to bring their idea to life.
There were many prizes available including an all-expenses paid trip to BlackBerry World in Orlando, tickets to see Chelsea in the Champions league, Samsung Galaxy tablets, a tour of Google’s office, tickets to see artists at the O2… and Proxama‘s prize: a kickstarter fund of £10,000 development time to make the winning idea a commercial reality.
The winner of the kickstarter category was Team Blue Butterfly who built a demo allowing consumers to login to Wi-Fi networks in hotels, restaurants and other public spaces – simply by tapping their phone to an NFC tag.
The other winners were:
- BlackBerry Developer Group who created a Tesco’s shopper concept.
- Team Rollercoaster with an idea to streamline the queuing and paying experience at Theme Parks.
- PillIt with an idea to use NFC to enhance prescriptions by helping remind people to take medications.
- StreetScreen created an idea around playing games on large digital screens with players using their own mobile phones, triggered using NFC tags to control the game.
